No stranger to film sets, Ed McCulloch directs TV commercials around the world. He has directed spots in over 20 countries for brands like Google, Ford, Wrangler, IKEA Hyundai, Asics, Volkswagen, Skoda and Oakley to name a few.
 
“I like storytelling that's emotional and honest”, Ed explains, “Particularly stories that inspire a change in behavior. I want to make the viewer feel something, to evoke a response and help them see connections to what's going on in their own lives. I do a lot of research into my subjects and inject my own life experience into the storytelling. I also believe strongly in collaborating and look for that in the talent I work with. Together we make things I could never create on my own”
 
Ed is a former ski instructor, car repo man, vet hospital surgery assistant and agency art director. He lives with his wife and four young kids tucked up a canyon in the mountains of France.
 
Awards: ADDY gold, Cannes, AICP, Ciclope, Shoot EPICA, YDA Cannes, Shoot Magazine New Director