Simon Willows is an Emmy-nominated director whose award-winning work includes recognition from D&AD. He is known for his ability to craft seamless, flowing scenes that feel effortless and satisfying to watch. With a collaborative, hands-on approach, Simon ensures every project is brought to life with warmth, charm, and a natural sense of humour.

Over the years, Simon has worked with some of the world’s most recognisable brands, including Amazon Prime Video, Meta, Gumtree, Audible, McDonald's, and KAYAK. His reel demonstrates a knack for blending sharp comedic timing with genuine performances, resulting in films that feel as personal as they are visually striking.

One of the notable parts of Simon’s work is his vast experience with bringing all manner of creatures and characters to life. From photorealistic paddleboarding bears to full CGI environments, creatures, puppets, and cel animation, Simon’s expertise often combines these elements with live-action performances, creating captivating, imaginative campaigns.

Simon’s portfolio spans a wide range of subjects, from tech apps to beautifully shot food campaigns. He has a proven track record of creating work that feels grounded yet inventive, whether he’s exploring the quirks of everyday life or elevating the mundane with clever visual storytelling. His approach combines a meticulous attention to detail with a focus on collaboration, making sure every step— from rehearsals and testing to workshopping and post-production—is carefully handled.

You can see in Simon’s work that directing ads for him is the “Best job in the world!". It’s clear that whatever visual challenge, story, or brief is put his way, he enjoys the craft of bringing it to life—something he’ll never tire of.